Not all stories make good multimedia stories. The best multimedia stories are multi-dimensional. They include action for video, a process that can be illustrated with a graphic (e.g., "how tornadoes form" or "how this new surgery works"), someone who can give some pithy quotes for video or audio, and/or strong emotions for still photos and audio. Most multimedia stories require that the reporter go into the field to report the story face-to-face with sources, rather than doing a story entirely by telephone.